• V2LaunchPlan

V2 Launch Plan

Version History

• 2013-09-09 AH initial draft
• 2013-09-10 AH rework, based on review with JK
• 2013-09-17 AH minor update, based on review by JK
• 2013-09-19 AH minor updates, based on review by DS

  Contents

  1. V2 Launch Plan
  2. Introduction
     1. Phases
     2. Commercial Timelines
        1. Payment Processing
        2. Add-Ons
        3. Geographical Focus
     3. Promotional Timelines
        1. Product Focus
        2. Target Customer Groups
        3. Online Sales
        4. Promotional Material & Documentation
     4. Product Timelines
        1. V2 Features
        2. MAPS Features
        3. Stability & scalability
        4. Internationalization
     5. Deployment Timelines
        1. Application setup & configuration
        2. Server creation & provisioning
        3. DNS Management
        4. Monitoring
  3. Launch Sequence
     1. Launch Table Columns
     2. Launch Table
  4. Appendix A - Candidates for Phase I Trial Systems
     1. Contacts for Direct Use On Projects
     2. Contacts for Networking & Feedback
  5. Appendix B - Hydro-2013 Conference
     1. Hydro-2013 Objectives
     2. Hydro-2013 Preparation
     3. Hydro-2013 Conference Activities

Introduction

This version of the release plan contains:

1. A series of timelines, each of which covers a specific aspect of the V2 launch
2. Each timeline is presented in time sequence
3. Collectively the timelines define the entire launch plan
4. The timelines are grouped into categories

The next steps in developing the launch plan are to:

1. Review:

   1. The list of timelines is complete
   2. Each individual timeline is complete
   3. The sequence of each timeline is appropriate

2. Coordinate:

   1. Present the timelines in tabular form with one timeline per column
   2. The first column is the phase (e.g. milestone)
   3. For each phase, define which items in each timeline belong to it

The next version of the release plan should contain:

1. Launch Table - The table of phases vs. timelines

2. Phase List - The list of phase & their individual components

Phases

• To be completed based on the review of the list of timelines that follows

Suggested list of phases (for review)

1. Phase 0 - 2013-10-6 - Pre-launch

2. Phase I - 2013-??-?? - Initial feedback from trial system for selected colleagues

3. Phase II - 2013-??-?? - Expand sales to existing customers & prospects

4. Phase III - 2013-??-?? - Web-based sales

5. Phase IV - 201?-??-?? - Promotional campaigns

Commercial Timelines

Payment Processing

1. Purchase/use Terms & Conditions - DS: All data structures in place

2. Payment via invoices
3. Six Payments Sign-up
4. Hand processing of payments
5. Automated payment processing

6. Initiate & monitor automated deployment

7. Initiate pre-configuration of systems
8. Automated periodic payment processing

9. Allow non-system owners to make payments & handover of system ownership

10. Issuing invoices & receipts

11. Internal reporting on systems, showing purchases, renewals, upcoming expiries, exceptions, etc.
12. Handling expired projects

Add-Ons

1. Data migration
2. Custom feature implementation
3. White labeling

4. Authentication via social media web sites (Facebook, Google+, AppleId, etc.)

Geographical Focus

1. Internet, in English
2. Local contacts, in English
3. U.K.
4. Latin America, in Spanish
5. German Speaking countries, in German

Promotional Timelines

Product Focus

1. Document sharing - Small groups, uploading, classifying & downloading documents

2. Collaboration platform - Add workflows, online chat, incoming/outgoing email

3. Project management - Add project structures that support project management processes

4. Scheduling - Add scheduling & automatic management of workflow due dates & persons responsible

5. Mobile Client - Tablet & smartphone client

Target Customer Groups

To be reached using traditional sales methods.

1. Colleagues, about 10 individuals to approach. See Appendix A

2. Existing customers, 10 more people/companies

3. Existing prospects & networking contacts, about 50 people

4. Conferences, networking & presentation of papers

5. Other contacts, mailing lists, 100+ people

6. Sales campaign, System demos, arranged via mailings, cold calls & presentations to prospects

7. Trade journal advertising & articles

Online Sales

1. Web site
2. Demo Systems
3. Trial Systems

4. On-line sale & deployment

5. Analytics & SEO

6. Online customer feedback
7. Online survey

8. Blogging & newsletters

9. Excerpts from Project Manual

10. Social media presence, via online industry & LinkedIn groups

11. Advertising via Google AdWords

12. Spanish-version web site
13. German-version web site

Promotional Material & Documentation

1. Features overview
2. Product Specification
3. Conference papers
4. Project Manual
5. Customer reference list
6. Introductory webcast
7. Webcasts
8. Press releases
9. Testimonials

10. White Papers & Application Notes

Product Timelines

V2 Features

1. MVA complete: documents, tasks, classification, file upload/download, transmittals
2. Pre-configurations: Hydro project, bidding team, engineering team collaboration

3. Document (& task?) import/export

4. Workflows
5. Pre-configurations: Metro project
6. Reporting
7. Project management structures (improved project configuration)
8. Collaboration features: project blog, online chat, incoming/outgoing email

9. System limit checking & reporting, with recommendations for upgrade

MAPS Features

1. Web site complete

2. Off-line payment processing & manual invoicing

3. Web analytics data collection complete
4. System deployment initiation
5. Web analytics data display for analysis
6. Online payment processing
7. A/B testing framework

Stability & scalability

1. Automated backups

2. Database & document migration during version upgrades

3. MAPS stability proven
4. MAPS scalability proven

5. V2 stability proven on small systems with small datasets & light loads

6. V2 stability proven on large systems with large datasets & heavy loads

Internationalization

MAPS & V2 must be translated in parallel, including the web site & a minimum of promotional materials

1. English version of V2 using message catalog
2. English version of MAPS using message catalog

3. Spanish message catalogs, web site & promotional material

4. German message catalogs, web site & promotional material

Deployment Timelines

Includes deployment, system administration & infrastructure.

Application setup & configuration

1. Performed manually
2. Automated, initiated by manually
3. Fully automated, initiated by MAPS

Server creation & provisioning

1. Amazon Server Deployment
   1. Performed manually
   2. Automated, initiated by manually
   3. Fully automated, initiated by MAPS
2. Own Server Deployment
   1. Performed manually
   2. Automated, initiated by manually
   3. Fully automated, initiated by MAPS

DNS Management

1. Creation of pre-configured DNS names to pre-configured servers
2. Automated, initiated by manually
3. Fully automated, initiated by MAPS

Monitoring

1. Ad-hoc monitoring
2. Automated collection of monitoring data
3. Alerts on failures
4. Dashboards for monitoring manually
5. Preemptive monitoring (catching failures before they happen)

Launch Sequence

Launch Table Columns

1. Phase - Phases

2. Commercial - Commercial timelines

   1. Pay - Payment processing

   2. AddOns - Add-Ons offered for sal

   3. Geo - Geographical Focus

3. Promotional - Promotional timelines

   1. Pro. - Product Orientation

   2. Target - Target Customer Groups

   3. Web - Online Sales

   4. Promo. - Promotional Material & Documentation

4. Production - Product timelines

   1. V2 - V2 Features

   2. MAPS - MAPS Features

   3. S&S - Stability & scalability

   4. I18N - Internationalization

5. Deployment - Deployment timelines

   1. Deploy - Application setup & configuration

   2. Server - Server creation & provisioning

   3. DNS - DNS Management

   4. Monit. - Monitoring

Launch Table

• To be completed - After review of lists of timelines

  Phase

  Date

  Commercial

  Promotional

  Product

  Deployment

  Pay

  AddOns

  Geo

  Prod.

  Target

  Web

  Promo.

  V2

  MAPS

  S&S

  I18N

  Deploy

  Server

  DNS

  Monit.

  0

  2013-10-06

  I

  II

  III

  IV

Appendix A - Candidates for Phase I Trial Systems

Contacts for Direct Use On Projects

1. Edwards, Alan - ME at Poyry. Based in Zurich. Interested in our existing system

2. Johannson, Aegir - Project maneger. Based in Iceland. KEJV, Lagarfoss, Sisimiut, Ilulissat projects

3. Marulanda, Andres - Project directory. Based in Columbia. Member of ITA WG3

4. Schmitt, Harold - Quality control engineer. Based in UAE

5. Wilson, Andres - Project Manager at Gibbs. Member of ITA WG3

Contacts for Networking & Feedback

1. Aye, Zaw Zaw - Directory of large contractor in Bengkok. Based in Thailand

2. Bartlett, Robert - Retired from Poyry, but still consulting. Initial contact for HCMC2 system

3. McGrath, Mary - Rail expect, based in UK, Budapest Metro project

4. Panyawai, Danaisak - Managing director Poyry. Based in Thailand

5. Schmid, Roland - Managing direct Poyry. Based in Peru

6. Soubrier, Geraud - Hydraulics engineer. Based in Peru. Coya II & Coarenillo projects

7. Sullivan, Anthony - Contract Manager. Based in Thailand. HCMC2 project. Give referral for JMR project

Appendix B - Hydro-2013 Conference

• Conference dates: 7-9 October 2013, in Innsbruck, Austria

Hydro-2013 Objectives

1. Introduction of V2 system:

   1. Initial promotion via one-on-one discussions & demos

   2. Gauge interest & collect feedback (informally & also via survey)

2. Selection & approach to selected beta/demo prospects

   1. Focus on bidding activities & small projects

3. Build relationships

   1. Existing prospects: Mainly project managers & department heads

   2. Networking contacts: People who have made referrals & introductions for us in the past

4. Meeting new prospects & networking contacts

   1. People/companies doing bidding or working in small teams that could benefit from V2
   2. Sales prospects with immediate needs (lower priority)
5. Distribution of sales literature? On a limited scale to selected contacts
6. Collect testimonials for web site? If appropriate
7. Find out about projects in appropriate phases (bidding, early stages, customer as minor partner)

Hydro-2013 Preparation

1. Review congress program & identify (requires final conference bulletin)

   1. High-value (e.g. high-value to us) companies
   2. High-value sessions

   3. High-value speakers & poster presenters

   4. See if any known contacts are making presentations or posters
2. Write up one-page flyer (with QR Code), based on product features page
3. Ensure product critical web-pages complete:

   1. Product Features: including file handling & transmittals

   2. Product Specification
   3. Pricing Page
4. Email previous contacts, ask for time for a discussion
   1. Prepare list of contacts
   2. Email template
5. Update customer references
6. Makes printed copies of ITA paper
7. Prepare a survey
8. Prepare brochures containing:

   1. V2 flyer, including features list & pricing

      1. Emphasize Your system grows with your project

   2. ITA-2103 paper
   3. Customer references
9. Memory stick with sales literature in brochure

Hydro-2013 Conference Activities

1. Meetings/discussions/demos with:

   1. Selected prospects & networking contacts

   2. High-value speakers
   3. Moderators of high-value sessions
   4. High-value companies
   5. Journalists to develop contacts for later use

2. Have project managers & like-minded people fill in a survey