• V2MarketingPlan

V2 Marketing & Sales Plan

• V2Master

  Contents

  1. V2 Marketing & Sales Plan
  2. Product Offering
     1. Basic Systems
     2. Product Features & Benefits
     3. Service Offering
  3. Marketing Material
     1. Promotional Material
     2. Documentation
     3. Web Site
     4. Demo Systems
  4. Public Relations
     1. Geographic Regions
     2. Networking
     3. Contacts
     4. Market Testing

Product Offering

Basic Systems

1. Design/Engineering Collaboration
2. Hydro project
3. Proposal Preparation Management

Product Features & Benefits

1. to be completed

Service Offering

1. Migration tools
   1. Implement and test on Design/Hydro Demos
   2. Road-test on data migration for Uma Oya project

Marketing Material

Promotional Material

1. Presentations
2. General Flyer - Works Organiser
3. System specific flyers
   1. Design/Engineering Collaboration
   2. Hydropower Project
   3. Proposal Management
4. Demo scenarios
   1. Internal scenarios documentation
      1. Demo scenario specification
      2. Elaboration of scenarios
      3. Screen shots
      4. Wiki page(s)
   2. PDF for distribution (for web site download)
   3. Slide show
   4. Video / Screencast
5. PMS Book
6. Price sheet
7. Client References
8. Telephone pitch
9. Email pitch

Documentation

1. Quickstart User's Guide
2. Quickstart Administrator's Guide

Web Site

1. Demo system integration
2. Product literature download page
3. Improved Features page

Demo Systems

1. Hydropower Collaboration Systems
2. Design/Engineering Collaboration Systems
3. Proposal Management System

Public Relations

Geographic Regions

1. Switzerland
2. Iceland
3. UK

Networking

1. Personal contacts
2. ITA conference
3. Hydro conference
4. BTS (British Tunnel Society)

5. LinkedIn

Contacts

1. Close fiends & allies

2. Referrals from allies & customers

3. Business cards from meetings & conferences

Market Testing

1. Information to be collected - to be determined

2. Make calls to contacts and leard about their Buy Process

3. Techniques
   1. Informal chats
   2. Formal interviews
   3. Online survey