V2 Marketing & Sales ToDo List

Hydro-2014 Conference Preparation

Unscheduled Activities

  1. IS Learn all features of V2 system

  2. AH Learn Google Analytics

  3. AH/RB Decide what to do re: PMS Book (still possible to finish for Hydro?)

  4. AH/IS Review price sheet

  5. AH/IS Decide on trial system policy

  6. AH/JK/IS decision on BTS conference (23-24 Sep, in London)

  7. IS Get definitive office/mobile telephone number for business card

  8. AH Order IS business cards

  9. AH Prepare presentation for Hydro-2014

    1. Prepare draft of slide titles & bullet lists. Send to Andrew Wilson

    2. Schedule WebEx with Andrew Wilson

  10. AH Enter business cards into tracking system

  11. AH Follow-up hot leads:

    1. Mary McGrath

    2. Other?
  12. AH Prepare work plan for WG3 Survey

  13. AH Decision re: translation into Italian

  14. Hydro material & final checklist:

    1. Email previous contacts
    2. Make payments
    3. Hotel reservation
    4. Business cards
    5. Print flyers
    6. Contact lists
  15. Survey calls / informal interviews?
    1. Brainstorm on what we could do. Possible topics
      1. Document management issues, successes, problems, products, etc.
      2. Issues associated with company vs. project conflicts/tensions
      3. Issues associated with multi-company collaboration on projects

IS Targets

  1. Learn Works Organiser

    1. AH/IS sessions explaining system features and transactions
      1. Basic objects: Documents, Revisions, Tasks, Notes & Files

      2. System configuration: Folders, Org Chart, Object Types, Classification fields & schemes

      3. Users & Invitations

      4. Transmittals
      5. Unattached Notes & Files

      6. Dossiers
    2. Prepare Hydro & Demo scenarios

      1. Pass-1: Aim, Features Demonstrated, Overview
      2. Pass-2: Detailed Steps & Screenshots

      3. Pass-3: Finished product suitable for distribution to the public. Possible formats:

        1. Simple PDF
        2. PDF Slide Show

        3. Slide share

        4. Animated slide show/video (no voice over)
        5. Video with voice over
    3. Prepare Quickstart Guides
      1. Guides have two parts:
        1. Theory part, explaining the top-level system objects and their inter-relationships, probably including diagrams

        2. Scenario part, demonstrating common uses of the system

      2. User Quickstart
      3. Admin Quickstart
    4. Prepare other marketing material based on demo scenarios
  2. Learn Industry

    1. Read all conference papers: Highlight key points. Ask questions
    2. AH/IS discussions
  3. Make Contacts (Get Outside the Building)

    1. Meetings with close contacts, initially with AH
    2. Calls to close contacts about the typical buy process

    3. Training & support of prospects with trial systems

V2MarketingToDo (last edited 2014-09-03 09:28:45 by gw)

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